About Us

Sente (先手), inspired by the strategic essence of the board game Go (碁), embodies the proactive spirit of initiating and seizing control. Just as "Sente" in Go signifies the advantageous position of shaping outcomes, our brand represents the power to lead and innovate. It's more than a name; it's our philosophy. We chose Sente to reflect our commitment to pioneering progress in athletic apparel, where initiative drives innovation, dominance is our goal, and victory is inevitable.

At Sente, we believe in the power of relentless dedication and unyielding determination. Our journey began with a vision to revolutionize the world of athletic apparel, starting with our passion for mixed martial arts and specifically, no-gi jiu jitsu. Driven by a commitment to excellence and fueled by innovation, we embarked on a mission to provide athletes with gear that not only enhances performance but also inspires confidence and empowers individuals to push their limits. Every stitch, every detail, and every design element is crafted with meticulous attention to quality and functionality, ensuring that our products not only meet but exceed the demands of the most discerning athletes. Join us as we continue to push the boundaries, break new ground, and redefine what it means to be a champion. Welcome to Sente—where passion meets performance, and victory is within reach.